Hot It Works
What is Pay Per Click?
Advertisers are given a one-of-a-kind opportunity to get their message in front of an audience that is actively looking for their goods. Advertisers can monitor the quality of traffic generated by search engine clicks since searchers expose their intent through their search query.
How It Works
You pay a tiny charge to the search engine every time your ad is clicked, delivering a visitor to your website. (It’s called “pay per click” for a reason.) That charge will be insignificant if your PPC campaign is well-designed and functioning efficiently, because the visit is worth more to your business than what you pay for it. For example, if a click costs $10 but leads in a $300 sale, PPC is a no-brainer.
In the end, pay-per-click advertising benefits everyone: