Develop audiences, capture data and build top of funnel marketing campaigns
Content Marketing Campaigns
Campaign Ideation
The specifics of your content marketing plan will be determined by your objectives and aims. Our content marketing experts collaborate with you to determine your KPIs and develop effective tactics to achieve them.
Concept Optimisation
Your original campaign proposal is evaluated for its potential advantages to ensure that we get the most out of it. Our SEO team will optimise content, our PR team will assist in the discovery of news hooks, and our paid media team will guarantee that everything is trackable.
Design & Build
Your content marketing campaign can range from a simple content hub to a large-scale interactive asset or tool; depending on your requirements, we can brief your internal design/dev resource or utilise our own to deliver in the manner that is most appropriate for you.
Promotion
Content optimised for search, promoted through paid media and outreached through digital PR provides the best return on your investment, ensuring no promotion channels are left on the table. The aim here is to build – and keep building – audiences for your brand.
Content Marketing Services
Our content marketing service focuses on two core KPIs: audience expansion and data capture.
- Grow into new audiences
- Increase the number of people who have seen your work before.
- Expand the number of individuals who have already viewed your work.
- Capture social data for both organic and sponsored social advertising.
- Capture email addresses for email marketing and lookalike audiences.
- Get more bang for your buck with SEO content strategies.
